• Young Creative Org
  • Young Creative Org
  • Young Creative Org
  • Young Creative Org
  • Young Creative Org
  • Young Creative Org

Coke. In Indian flavours.
He likes to dabble with traditional and digital art. ‘Old school’ he calls himself. Likes to first put pencil on paper. And then, digitizes his designs.

Meet Rohit Sharma. The guy who turns folk art into Coke art.

Project featuring: Limited Coke Edition Bottles.

Why?
He wanted to explore the lesser explored, the more offbeat Indian crafts and folk art forms. And the possibilities of their application, by making something graphic.

Inspiration:
Everything from truck art to marquetry to board games to medieval art.

The Truck Art Bottles were designed to reflect the vibrant culture of Punjab, on wheels.

The Indian Board Games Bottle took visual and thematic inspiration from the Thangka crafts. And incorporated the surreal imagery and mysticism of Indian board games like snakes and ladder, chaupath and Ludo.

The Marquetry Bottle took inspiration form the craft they take their name from. The face of the traditional Kathakali dancer was created, that at the same time was modern, sleek and had graphical appeal.

The Mughal Architecture + Applique +New Delhi (Patola craft) Bottles were a graphic take on Mughal motifs, using the colour palette of that era different from the usual replication of their lifestyle and imagery by artists.